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Imagine this. You’re the Head of Strategy at a mid-sized company. One morning, your CEO walks in and says: We need to expand into Southeast Asia. Where do we start? You don’t yet have survey results. You don’t have time for focus groups or interviews. But you do have something…

There is a story behind every number. These days, data is everywhere, from dashboards to reports to metrics. There is a human story behind every number, though. And behind every story, there is a pattern that needs to be measured. The real strength of qualitative and quantitative research is not in how…

If you own a business, you might suddenly realize that almost 70% of your budget goes to buying items like raw materials, office supplies, software, services, and more. Now, think about how much better it would be if you could save even 10% of that money while receiving higher quality…

The World: On a Map and in Data There is a story behind every market. Some are told through numbers, and some are told through places. A new store that does better than expected. A city where adoption rates go up overnight. A district that quietly becomes the next big…

Imagine a boat navigating through a thick fog. The captain narrows his eyes into the mist, unsure of what lies ahead; rocks, other vessels, or nothing at all. Even unsure of whether to proceed straight or turn. This is how markets can often feel: uncertain, always changing, filled with unseen…

In a rapidly changing business environment, distinguishing oneself from competitors requires more than instinct; it requires insights, data, and foresight! Business Market Intelligence (BMI) can bridge the gap between pure data and intelligence that informs real decisions and growth. At UnivDatos, we deliver modern market intelligence solutions that allow organizations to move…

Imagine walking into a huge worldwide market, not for spices or textiles, but for technology, new ideas, and severe competition. Each stall has a different answer. Every route could lead to a partner or a rival. In this tense environment, having a fantastic product isn’t enough to guarantee success. It’s…

Global trade has always been a delicate balancing act. In recent years, supply chain managers have seen how fragile the system can be when politics, trade restrictions, and economic changes come together. These disruptions have changed how businesses view Supplier Relationship Management (SRM). It has shifted from just a compliance checklist…

The top executive looked at the quarterly report with a confused look on their face. The figures didn’t make sense. Even though they were trying hard to minimize costs and were in talks with several suppliers, spending had nonetheless gone up by 8% over the previous year. Departments were buying…